Fundraising Articles

Powerful strategies for professional fundraisers
and direct development personnel

Use these advanced fundraising articles to build the secret skills of successful professional fundraising so that you can maximise the effectiveness of all your direct development work and ensure that your capital campaigns achieve their targets.

• Getting Better Fundraising Results Easily
  How to use advanced fundraising NLP strategies to get vastly better fundraising results, hit your capital campaign targets, upgrade annual giving programmes; increase direct mail responses; improve your telemarketing appeals and bequest programmes; identify new benefactors and upgrade the giving levels of existing benefactors.
  
  
• Creating A Positive Mindset For Your Potential Benefactor
  In this fundraising article, you will discover Advanced Fundraising Skills to anchor positivity to your capital campaign and get all parties on your side including those all important potential benefactors.
  
  
• The Importance Of Building Rapport In The Gift Solicitation Process
  Advanced fundraising strategies to maximise the effectiveness of the gift solicitation process during capital campaigns.
  
  
• The Importance of Questions in the Solicitation Process
  Questions are the essential tools of the solicitation process. When you ask the potential benefactor a question you have his or her total attention so make sure you make the most of that opportunity with these advanced fundraising questions that will maximise your benefactions.
  
  
• Building Telephone Rapport To Increase Benefactions
  There is an area within the fundraising programme that can literally be transformed overnight by introducing NLP techniques. That area is telemarketing. This article reveals how to build telephone rapport with your potential donors and benefactors to increase benefactions.
  
  

Articles by Mary-Jane Hilton, a veteran of over 20 years of professional fundraising on 3 continents.

Contact: Mary-Jane Hilton

Email: maryjanehilton[at]maryjanehilton.com

Tel: (+44) 01789 294342

MaryJaneHilton.com
Apple Tree Cottage, Church Road, Wilmcote,
Stratford-upon-Avon
Warwickshire, United Kingdom.